warum generic.de

Geschwindigkeit ist Alles

Wir glauben daran, dass Unternehmen nur durch schnelle Anpassung und Weiterentwicklung erfolgreich sind. Ein wichtiger Motor dafür sind Softwarelösungen – ob als interne Effizienz-Booster oder als innovative Services nach außen. Die Entwicklung dieser Lösungen darf dabei nicht zum Engpass werden.

Wir existieren, damit Unternehmen ins Doing kommen. Damit Ideen nicht in Schubladen landen, sondern just-in-time in industrial-grade Software übersetzt und am Markt getestet werden können.

WE MAKE YOU EVOLVE FASTER

WHY GENERIC.DE?

Because we develop the
 right thing   right  

Horizontal representation of our work process: 1. Invent: The starting point is a business problem. Through guided idea development, we arrive at a viable product vision. 2. Research: With the product vision, we start the upstream concept development. The result is a well-thought-out solution concept with an implementation plan. 3. Develop: With the solution concept, we start software development in Dual Track Agile: Further design work and the programming of individual product increments run in parallel. At the end of the phase, all increments have been developed and the software product can be released. 4. Maintain: We take care of the launched software product, offer infrastructure and support if desired, and perform regular updates.
Benefits per phase: Invention: • Your problem is defined • Various solution ideas have been developed • The most promising idea has been validated Research: • Your software is designed to perfectly match the business case, the users, and your IT • Developable work packages have been created and scheduled (dev-ready) • The project plan has been created • You receive a realistic cost estimate Development: • High quality requirements thanks to continuous user feedback (dual track) • Investment security through clean code base (clean code development) • High flexibility through agile project management • No hidden lock-in effects – the source code and all designs are your property Maintain: • If desired, we provide the infrastructure • We continuously recommend new technologies • Continuous security updates
Vertical representation of our work process: 1. Invent: The starting point is a business problem. Through guided idea development, we arrive at a viable product vision. 2. Research: With the product vision, we start the upstream concept development. The result is a well-thought-out solution concept with an implementation plan. 3. Develop: With the solution concept, we start software development in Dual Track Agile: Further design work and the programming of individual product increments run in parallel. At the end of the phase, all increments have been developed and the software product can be released. 4. Maintain: We take care of the launched software product, offer infrastructure and support if desired, and perform regular updates.
You have unlimited rights of use

The developed source code as well as the concepts and designs are always your intellectual property. There is no hidden vendor lock-in and you remain independent.

You get future-proof, maintainable software

By using clean code, we develop your software in such a way that it can still be flexibly extended and modified even after 5 to 10 years.

You get the perfectly adapted software

Through upstream design and continuous testing and refinements during development, we build the right solution. Perfectly tailored to your business case, your users and your IT.

You have full cost and project control

Thanks to our affiliated project management and regular reporting, you have full control over the project and budget at all times.

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Our solutions

Convince yourself of our work

Logo von Würth, einem Unternehmen für Befestigungs- und Montagetechnik.

3D printing platform

Logo von LEWA Digital Services.

IoT platform for industrial pumps

Logo von Uhlmann Pac-Systeme GmbH & Co. KG.

Development support

Logo der Schöck AG.

Construction planning platform

Logo mit dem Text "Wagner Minerals" in stilisierter Schrift.

Intelligent material recognition

Logo der Saatmann GmbH.

Software Quality Audit

Mann in schwarzem T-Shirt bedient ein Tablet vor zwei 3D-Druckern mit Touchscreen-Bedienfeld.

Digital Inventory Services: Our platform makes 3D printing a service

How we enable WÜRTH Additive Group to turn additive manufacturing into a service: IP-protected parts — in OM quality — produced on-demand.

to the case study
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Ein Techniker überwacht Maschinendaten auf einem Tablet vor großen blauen Industriemaschinen in einer Werkhalle.

Monitor and control industrial pumps efficiently – thanks to our IoT platform

How we use Industrial IoT and Smart Monitoring to help LEWA GmbH pump­failure­Minimize times and energy­to maximize efficiency.

Allianz Industrie 4.0 Award 2023 Baden-Württemberg Logo in Gold.
to the case study
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Zwei junge Männer arbeiten an Computern mit mehreren Bildschirmen in einem modernen Büro.

Development­under­Support: quickly incorporated & neatly coded

How we supported the Uhlmann Group in developing their “Track & Trace” tracking software with several Clean Code Devs.

to the case study
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Mann am Schreibtisch, der technische Zeichnungen auf einem Computerbildschirm mit CAD-Software betrachtet.

Development of a modularly expandable planning­software for components

How we with Schöck AG the planning and measurement­designed Scalix® software and developed it as a modular cloud application. Sustainable, scalable & of the highest quality.

to the case study
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Mann mit Atemschutzmaske hält ein Spraygerät in der einen Hand und ein Smartphone in der anderen.

Scan the Can: Always the right spray setup thanks to our smart feature

How we for J. Wagner GmbH the elementary feature of spray­Have developed a manager app — intelligent material recognition thanks to data science and machine learning.

to the case study
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Frau arbeitet an einem Computer mit Datenanalyse und Diagrammen auf dem Bildschirm in einem hellen Büro.

Software audit of a newly developed QA software in health­creature

Like our Clean Code experts the newly developed QA monitor software from Saatmann GmbH with regard to source­Have checked code quality and system architecture.

to the case study
Continue to the enquiry form.
Our solutions

Convince yourself of our work

Digital Inventory Services: Our platform makes 3D printing a service

How we enable WÜRTH Additive Group to turn additive manufacturing into a service: IP-protected parts — in OM quality — produced on-demand.

to the case study
Continue to the enquiry form.

Monitor and control industrial pumps efficiently — thanks to our IoT platform

How we use Industrial IoT and Smart Monitoring to help LEWA GmbH pump­Minimize times and energy­to maximize efficiency.

to the case study
Continue to the enquiry form.

Development­under­Support: quickly incorporated & efficiently coded

How does the Uhlmann Group do with software­Development of Track & Trace with several Clean Code Devs under­have supported.

to the case study
Continue to the enquiry form.

Development of a modularly expandable planning­software for components

How we with Schöck AG the planning and measurement­designed Scalix® software and developed it as a modular cloud application. Sustainable, scalable & of the highest quality.

to the case study
Continue to the enquiry form.

Scan the Can: Always the right spray setup thanks to our smart feature

How we for J. Wagner GmbH the elementary feature of spray­Have developed a manager app — intelligent material recognition thanks to data science and machine learning.

to the case study
Continue to the enquiry form.

Software audit of a newly developed QA software in health­creature

Like our Clean Code experts the newly developed QA monitor software from Saatmann GmbH with regard to source­Have checked code quality and system architecture.

to the case study
Continue to the enquiry form.
Our offer

What services we offer

Complete software project

You want complete software­Implement a project with us – from idea to code.

Software development support

You want to boost your development­ department – we offer individual experts or complete teams.

Software Quality Audits

You want to have the quality of your software audited – we offer audits for technology, usability and processes.

AI services

You want AI in your home­take implement – we support you from custom GPTs to neural networks.

Clean Code training

You want to train your developers in clean code development – from basics to deep dives.

Kanban training

You want to implement Kanban in your company – we train your employees, from developers to managers.

Moritz Pastow
DIGITAL SERVICES & IIOT PROGRAM MANAGER,
LEWA GMBH
Since everyone is interconnected and everyone has the same project know-how, it simply works. And I save time and money spent on explanations, knowledge transfer, management or coordination.
Julian Geiger
Agile Team Lead Digital Solutions
Uhlmann Pac-Systeme GmbH & Co. KG
Wir waren davon beeindruckt, wie schnell sich das generic.de-Team fachlich einge­arbeitet hat und mit welcher Motivation sie an die doch sehr komplexe Thematik heran­gegangen sind. Das Team arbeitet sehr selbständig und legt, genau wie wir, höchsten Wert auf Qualität. So passen Software und unser Anspruch perfekt zusammen!
Alexander Strobl
DIRECTOR DIGITAL TRANSFORMATION IT
J. WAGNER GMBH
At the beginning, there was a lot of mocking and prototyping. First, you have to find a service provider who goes along with it. generic.de simply has the right mindset for such challenges — the perfect hands-on mentality.
Tobias Vock
Manager solutions
‍‍Saatmann gmbh
Das qualifizierte Software Audit von generic.de hat uns bei dem weiteren Prozess sehr geholfen. Das Ergebnis hat uns intern viel Druck genommen. Wir hatten nun eine neutrale Bestätigung von außen, dass wir uns auf einem guten Weg befinden und wussten, an welchen Stellschrauben wir noch arbeiten müssen.
Manuel Stuhlinger
APPLICATION TECHNOLOGY & PRODUCT DEVELOPMENT
BEST WOOD SCHNEIDER® GMBH
For me as a customer, Clean Code simply gives me the security of being independent. I don't want to be left with a piece of code in 10 years that no one understands anymore and has to start all over again.
Nora Legittimo
CHIEF DIGITAL OFFICER (CDO),
SCHOECK COMPONENTS GMBH
I find a beta phase in which there are no bugs or other abnormalities in the software really unusual. But especially in view of our industry, which is extremely safety-focused, this is of course a great thing.
AJ Strandquist
CEO WÜRTH ADDITIVE GROUP
generic.de is the perfect partner. Their technical expertise and ability to develop innovative software solutions have helped us achieve our vision of digital inventory services. The cooperation was characterized by openness and transparency, which contributed significantly to the success.
OUR COMPANY

generic.de Software Technologies AG

We have specialized in the development of custom software for industry for over 25 years. Since 2010, we have been using clean code development across the company. Because we are firmly convinced that only sustainable software products create real and long-term added value. We're the Clean Code Company.
‍

kununu widget
1999
founded in Karlsruhe
125
employees in Germany and Croatia
18
Years of Microsoft Partner
10
Years of MS Cloud Solution Provider
15
Years of Clean Code Development
12
Million turnover in 2024
OUR JOBS

Be part of our team

What unites us is a passion for our job and the quest for perfection. “Are you tired of writing crap?” Be part of our team!

kununu widget
TO OUR JOBS
OUR BLOG

News, know-how & technical articles

Clean Code
Digitization
UX/UI
27.3.26

Software Modernization: The Right Way to Modernize Legacy and Outdated Software

How do we modernize in a way that protects ongoing operations, preserves business logic, and ensures the initiative remains budgetable and accepted internally?

Digitization
Development
Microsoft
26.2.26

Data-driven decisions — with custom BI software for your company

How can real-time transparency work regarding margins, costs and order situation with individual BI solutions?

Clean Code
Digitization
Development
18.2.26

The bus factor in industry: When a single person can become a corporate risk

Why companies should not underestimate the bus factor in software development and why a single person can become a corporate risk.

News
Digitization
6.11.25

generic.de and IMS Verbindungstechnik win the 2025 Allianz Industry 4.0 Award for the SaaS platform “Digital Inventory Services” by Würth Additive Group

Our award-winning solution makes additive manufacturing a strategic part of modern supply chains

UX/UI
News
29.10.25

generic.de wins the IUX Award 2025 for the measurement software PHIL by Philipp Hafner

Industrial user experience par excellence: Our measurement software solution PHIL, which we developed together with our customer HAFNER, was awarded

Agile
Development
UX/UI
Digitization
Clean Code
15.8.25

Dual Track Agile: Modern Software Development

Here you can find out what Dual-Track Agile is and how it can help with software and product development!

Agile
Team generic.de
News
14.5.25

One of just 100: An interview with Andrej Tkalec — Prokanban.org certified trainer and Scrum expert at generic.de

There are only around 100 trainers worldwide who are certified according to Prokanban.org standards. One of them works at generic.de

Digitization
4.2.25

Creating a software concept: basic building block for project success

A software project without a concept is like building a house without a foundation.

News
Team generic.de
10.6.24

generic.de celebrates 25th anniversary and announces further growth in Croatia

The Karlsruhe-based IT company generic.de celebrated its 25th anniversary on 08.06.24.

News
4.6.24

generic.de increases participation in Croatian software specialist littlecode to over 50%

generic.de increases company shares in Croatian software manufacturer littlecode d.o.o. to 50.4% and wants to continue to grow.

News
23.11.23

generic.de and LEWA win the Allianz Industry 4.0 Award 2023 for their IoT solution “Smart Monitoring”

The award-winning solution is an IoT system for industrial pumps consisting of hardware and software

Clean Code
Team generic.de
27.6.23

Five new Clean Code trainers for the CCD Academy and generic.de

How our colleagues were trained as clean code trainers — a guest contribution by Stefan Lieser, co-founder of the Clean Code Developer Initiative

News
23.5.23

Concentrated power for individual software development

generic.de software technologies AG enters into partnership with software development company littlecode d.o.o.

Agile
Digitization
10.5.23

Agile Software Development: Benefits, Frameworks & Best Practices

Why, how and under what conditions agile software development creates added value

Clean Code
Development
16.3.23

Clean code training at generic.de: an interview with our clean development trainers

Our Clean Development Trainers Felix and Thomas give an insight into their training courses: about the process, the learning objectives and about clean code

Clean Code
Development
Digitization
30.11.22

Sustainable software development: What is meant by it and how to develop sustainably

How to develop software that can be flexibly and adapted to new market and customer requirements in the long term

All posts
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Jörg Lenz
Key Account Manager
+49 721 619096-50